Identity Rebrand:

Tennis TV

Tennis TV is the official subscription-based streaming service for the ATP Tour and provides live and on-demand coverage of tennis matches from various tournaments worldwide.

My rebrand goal for Tennis TV focuses on expanding it’s features, social engagement, and creating a more energetic identity design.

Keywords:
Immersive
Comprehensive
Engaging

Creative Concept

Recreating Tennis TV to be a platform that delivers unparalleled live and on-demand access to tennis tour events, providing fans with engaging features that foster community engagement, comprehensive player content, easy access to upcoming events, and immersive tennis stories, guiding users deeper into the tennis world, offering insights and a vibrant platform where enthusiasts can connect, explore, and celebrate the sport.

Tagline

Logo Development

Inspiration of the logo comes from the court:
The edge of the tennis net and the tennis ball itself.

Elements

Brand Colors

Typograpy

Graphic Elements

Photo Treatment

Logo Animation

Animation Transitions

Identity Poster Series

Content Poster Series

Enviornmental/Outdoor Mockups

Website/Social Media/App

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