Identity Rebrand:
Tennis TV
Tennis TV is the official subscription-based streaming service for
the ATP Tour and provides live and on-demand coverage of tennis
matches from various tournaments worldwide.
My rebrand goal for Tennis TV focuses on expanding it’s features, social engagement, and creating a more energetic identity design.
Keywords:
Immersive
Comprehensive
Engaging
Creative Concept
Recreating Tennis TV to be a platform that delivers unparalleled live and on-demand access to tennis tour events,
providing fans with engaging features that foster community engagement,
comprehensive player content, easy access to upcoming events, and immersive
tennis stories, guiding users deeper into the tennis world, offering insights and a
vibrant platform where enthusiasts can connect, explore, and celebrate the sport.
Tagline
Logo Development
Inspiration of the logo comes from the court:
The edge of the tennis net and the tennis ball itself.
Elements
Brand ColorsTypograpyGraphic ElementsPhoto TreatmentLogo AnimationAnimation Transitions
Identity Poster Series
Content Poster Series
Enviornmental/Outdoor Mockups
Website/Social Media/App