HELLO! I’m Isabelle Lin, an illustrator and motion designer living and working in Los Angeles. I love sculpting stories, shaping emotions, and sharing happiness.



Identity Rebrand: 


Tennis TV



Tennis TV is the official subscription-based streaming service for the ATP Tour and provides live and on-demand coverage of tennis matches from various tournaments worldwide. 

My rebrand goal for Tennis TV focuses on expanding it’s features, social engagement, and creating a more energetic identity design. 

Keywords:
Immersive
Comprehensive
Engaging





Creative Concept

 Recreating Tennis TV to be a platform that delivers unparalleled live and on-demand access to tennis tour events, providing fans with engaging features that foster community engagement, comprehensive player content, easy access to upcoming events, and immersive tennis stories, guiding users deeper into the tennis world, offering insights and a vibrant platform where enthusiasts can connect, explore, and celebrate the sport.


Tagline



Logo Development

Inspiration of the logo comes from the court:
The edge of the tennis net and the tennis ball itself.


Elements

Brand Colors
Typograpy
Graphic Elements
Photo Treatment
Logo Animation
Animation Transitions

Identity Poster Series




Content Poster Series



Enviornmental/Outdoor Mockups



Website/Social Media/App






Previous Project






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